Football & Generative Design: Numbers, Speed & Winning

(Note: This post is about American football. We know there are more people in the world who watch the game that's also called "soccer" and we apologize for offending or confusing anyone with our terminology choices. We'll make it up to our global audience sometime soon.)

Forrest Gump would say that football and construction go together like peas and carrots. When I used to eat lunch in a construction trailer, talk of football was sacred, expected, and energetic. Fantasy football. Team rivalries. Player stats. Miraculous catches. It's hard to imagine there are construction workers anywhere in the US who don't talk about football non-stop between September and February. Construction folks understand the language, culture, and technicalities of football – a team sport.

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